In the early nineties, Pizza Hut sponsored “Book It!” to promote reading. For every ten books you read, you get a certificate for a free, one-topping pizza…it turns out there is no greater pleasure than reading for pizza. No longer do you feel guilty about eschewing the “real” world for these fantasy zones. Now you have an unassailable, American motivation; you’re a breadwinner. Literally.
Karen Russell, on reading fantasy novels for pizza, in the New Yorker. (via thebronzemedal)